The Pandemic made 2020 an unforgettable year, which many would like to forget. However, in consumer products it was the year of rapid evolution of the shopper. The explosive shift by the shopper going from “Bricks to Clicks”, forcing Consumer Products Manufactures to adapt to the fast paced change. 2020 may also be known for “Panic Buying Products”, in which manufacturers had to optimize their supply chain to keep product on the shelf, and figure out how to plan for 2021. On April 15 we will explore these issues and much more!
Television & Radio News Reporter / Newspaper Columnist / Author / Consumerologist / Food Marketing Expert
Phil Lempert, the Supermarket Guru, is an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide.